Terms and Conditions
GENERAL TERMS AND CONDITIONS
Of Gulden s.r.o.
1. INTRODUCTORY PROVISIONS
1.1. These general terms and conditions (hereinafter referred to as the "Terms and Conditions") govern, in accordance with the provisions of Section 1751 of Act No. 89/2012 Coll., the Civil Code, as amended (hereinafter referred to as the "Civil Code"), the mutual rights and obligations of the contracting parties arising in connection with or on the basis of a purchase contract (hereinafter referred to as the "Purchase Contract") concluded between the Seller and the Buyer through the Seller's online store.
1.2. The Seller is:
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Business name: Gulden s.r.o.
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Registered office: Služeb 609/6, 108 00 Prague
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Company ID (IČO): 27564959
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Tax ID (DIČ): CZ27564959
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Registered in the Commercial Register maintained by the Municipal Court in Prague.
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Online store:
(hereinafter referred to as the "E-shop").https://www.zlatogulden.cz
1.3. Capitalized terms used in these Terms and Conditions are defined terms whose meanings are set forth in Article 2 below.
1.4. By submitting an order, the Buyer confirms that they have familiarized themselves with these Terms and Conditions and that they expressly agree to them in the wording valid and effective at the moment the order is submitted.
2. DEFINED TERMS
2.1. "CNB" means the Czech National Bank (Česká národní banka).
2.2. "E-shop" means the online store operated by the Seller at the address
2.3. "Price Fixation" means the procedure for determining and finally locking in the purchase price of Investment Products according to the current conditions on the financial and commodity markets in accordance with Article 5 of these Terms and Conditions.
2.4. "Investment Products" mean investment gold, silver, precious metals, and other precious metal products (bars, coins, ingots) whose price in the E-shop depends on fluctuations in the financial market independently of the Seller's will and is continuously updated.
2.5. "Purchase Contract" means the purchase contract concluded between the Seller and the Buyer via the procedure under Article 3 of these Terms and Conditions.
2.6. "Buyer" means a Consumer or an Entrepreneur who makes a purchase in the E-shop.
2.7. "Entrepreneur" means a person who independently carries out a gainful activity on their own account and responsibility on a trade license or similar basis with the intention of doing so consistently in order to achieve a profit. For the purposes of these Terms and Conditions, anyone who states their Company ID (IČO) in the order is considered an Entrepreneur.
2.8. "Fixed Price Products" mean all products in the E-shop with the exception of Investment Products (e.g., accessories, cases, numismatics without a link to the spot price of the metal).
2.9. "Consumer" means any individual who, outside the scope of their business activity or outside the scope of the independent exercise of their profession, concludes a contract with the Seller or otherwise deals with them.
2.10. "Deposit" means a financial amount required by the Seller before dispatching or handing over the goods, which serves as security for the obligation and as a basis for Price Fixation.
3. ORDER AND CONCLUSION OF THE PURCHASE CONTRACT
3.1. Goods can be ordered via the web interface of the E-shop, in person at the Seller's branches, or in writing or by e-mail.
3.2. The Buyer is obliged to provide correct, complete, and true data in the order. In the case of an Entrepreneur, the data must correspond to the entry in the Commercial or Trade Register.
3.3. The submission of a properly completed order by the Buyer constitutes a proposal to conclude the Purchase Contract.
3.4. Order Authorization: In justified cases, particularly with regard to the nature of the order (e.g., extraordinary quantity of goods, high order value, suspicion of a speculative purchase, increased risk of fraud, or fulfillment of obligations under legal regulations against money laundering), the Seller is entitled to request additional confirmation of the order or identity verification from the Buyer. Verification may be carried out, in particular, by telephone confirmation, confirmation by e-mail, submission of identification details, or another appropriate method corresponding to the nature of the order and the Seller's legal obligations. If required by law, especially regulations in the field of measures against money laundering (AML), the Buyer is obliged to provide the necessary cooperation to the extent required by legal regulations. If the Buyer fails to provide the required cooperation even within 48 hours of the Seller's request, the Seller is entitled to reject the order; if the Purchase Contract has not yet been concluded, it shall be deemed that it has not been concluded.
3.5. The Seller reserves the right not to accept (to reject) an order, or to withdraw from it before the contract is concluded, in the following justified cases:
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3.5.1. the stock of goods is sold out or unavailable;
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3.5.2. the data entered by the Buyer is obviously incorrect, incomplete, or misleading;
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3.5.3. the Buyer has violated their obligations towards the Seller in the past (in particular, repeatedly failed to take over or pay for the ordered goods on time); in such a case, immediate price fixation will not be enabled for the Buyer for any subsequent order;
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3.5.4. Obvious error in price: The price of the goods published in the E-shop was obviously incorrect due to a technical error, system failure, or human factor (e.g., the price shows an obvious disproportion to the usual market price of the precious metal). In such a case, the Purchase Contract does not arise even if the order is automatically confirmed by the system;
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3.5.5. for Entrepreneurs (B2B): if the purchase price of the goods supplied by the Seller's supplier has changed significantly. For Consumers (B2C), this reason can be applied exclusively prior to the moment of conclusion of the Purchase Contract.
In the event of an order rejection, the Buyer will be informed immediately by e-mail.
3.6. Moment of Conclusion of the Purchase Contract:
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3.6.1. For Investment Products: The Purchase Contract is concluded at the moment when the Price Fixation is carried out (see Article 5) and the Seller sends the Buyer an order confirmation (acceptance) including an advance invoice.
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3.6.2. For Fixed Price Products: The Purchase Contract is concluded at the moment the order confirmation is delivered to the Buyer's e-mail address.
3.7. In accordance with Section 1732, Paragraph 2 of the Civil Code, the contracting parties exclude its application and acknowledge that the presentation of goods in the E-shop is of an informative nature and does not constitute a binding offer to conclude a contract by the Seller.
4. ELECTRONIC ACCOUNT (REGISTRATION)
4.1. The Buyer can set up a user account in the E-shop. Access to the account is secured by a username and password. The Buyer is obliged to maintain the confidentiality of this data and prevent its misuse by third parties.
4.2. The Seller is entitled to cancel the user account if the Buyer does not use their account for more than 24 months, or if the Buyer violates their obligations under the Purchase Contract or these Terms and Conditions.
5. PRICE, PRICE FIXATION, AND PAYMENT
5.1. The price of Fixed Price Products is final, including all taxes and fees, except for delivery costs.
5.2. The price of Investment Products is subject to constant changes on the world financial markets. The resulting purchase price is determined at the moment of the so-called Price Fixation. By fixing the price, the price is immediately locked according to the current market conditions (spot price of the metal on the stock exchange and the CZK exchange rate against EUR/USD). After the Price Fixation is carried out, the price no longer changes, regardless of subsequent market movement up or down.
5.2.1. Immediate (automatic) real-time price fixation is only possible if the following conditions are met (time, payment method, limit):
| Order Time | Payment Method | Order Value | Price Fixation Status |
| Working days 09:00–17:00 | Immediate bank transfer | up to 1,000,000 CZK | Price fixed immediately |
| Working days 09:00–17:00 | Cash at the branch | up to 250,000 CZK (max 5 pieces) | Price fixed immediately |
| Outside working hours / Weekends | Immediate bank transfer / Cash | up to 250,000 CZK (max 5 pieces) | Price fixed immediately |
5.2.2. Orders outside business hours (indicative price): For orders of Investment Products placed outside standard business hours of global commodity markets, particularly on working days from 17:00 to 09:00, on weekends, or public holidays in the Czech Republic or in countries whose markets have a significant influence on the price formation of precious metals, the price displayed in the E-shop is only indicative. If, upon the opening of the relevant market, the market price of the precious metal changes by more than 0.2% compared to the price recorded at the moment the order was submitted, the Seller is entitled to adjust the purchase price according to the current market price (price re-fixation). The Buyer will be informed about the re-fixation without undue delay. In such a case, the Buyer is entitled to accept the new price or reject the order without any penalties within 30 minutes of receiving the notification of the new price. If the Buyer does not express their opinion within the specified time limit, the order is considered canceled.
5.3. Payment methods:
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a) in cash at the Seller's branch (only up to the limit of 250,000 CZK in accordance with Act No. 254/2004 Coll., on the Restriction of Cash Payments);
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b) by wire transfer to the Seller's account.
5.4. In the case of advance payment, the Buyer is obliged to pay the total price of the order (by crediting the Seller's account) no later than 48 hours from the confirmation of the order for Investment Products (due to hedging against the risks of price movements on the stock exchange) and within 7 days for Fixed Price Products. After the futile expiry of this period, the Seller is entitled to withdraw from the Purchase Contract.
5.5. Breach of obligation to pay for an Investment Product after Price Fixation: If the Buyer fails to pay the price of an Investment Product for which the Price Fixation has already been carried out, and the Seller withdraws from the Purchase Contract for this reason, the Buyer is liable for the damage provably caused to the Seller thereby. Damage is considered to be, in particular, the actual material damage incurred in direct connection with the Price Fixation performed, especially the difference between the price of the Investment Product at the time of Price Fixation and the price achieved upon the closure or settlement of the Seller's corresponding trading position, as well as reasonably incurred costs related thereto. The Seller is entitled to claim only actually incurred and provable damage. For Buyers acting as Entrepreneurs, a contractual penalty of 20% of the purchase price is agreed in the event of non-payment for an Investment Product after Price Fixation, unless the proven damage is higher. The entitlement to compensation for damage exceeding the contractual penalty is not affected thereby.
6. DELIVERY OF GOODS
6.1. The estimated dispatch time for goods in stock is 3 working days. The maximum delivery period is 5 working days for Fixed Price Products and 10 working days from the Price Fixation for Investment Products (applies to products in stock).
6.2. For Investment Products that are on order (to order), the Buyer acknowledges that the exact delivery time depends on the capabilities of refineries and international suppliers and may be extended. The Seller shall inform the Buyer about the estimated date.
6.3. Goods are delivered in person at the branch, through the services of Zásilkovna, Balíkovna, or as an Insured Letter / Insured Parcel (Cenné psaní / Cenný balík) of the Czech Post (Česká pošta). Each shipment is fully insured up to the real value of the goods.
6.4. Non-acceptance of goods by the Buyer: If the Buyer does not take over the goods upon delivery, the Seller is entitled to claim compensation for costs associated with the futile delivery and re-stocking.
6.5. Inspection of the shipment upon receipt: Upon receipt of the shipment, the Buyer is obliged to check the integrity of the packaging and obvious signs of damage to the shipment. In the event of obvious damage to the packaging or suspicion of unauthorized opening of the shipment, it is recommended not to accept the shipment, or to write a damage or claim report with the carrier without delay. If the Buyer discovers damage or another discrepancy with the Purchase Contract after receiving the shipment, it is recommended to notify the Seller of this fact without undue delay. The provisions of this article do not affect the Buyer's statutory rights arising from defective performance or the Consumer's right to file a claim within the statutory period.
7. CLAIMS (LIABILITY FOR DEFECTS) AND WITHDRAWAL FROM THE CONTRACT
7.1. The rights and obligations of the contracting parties regarding rights from defective performance are governed by the relevant generally binding legal regulations (in particular, Sections 1914 to 1925, Sections 2099 to 2117, and Sections 2161 to 2174b of the Civil Code).
7.2. A claim (complaint) can be made without undue delay in writing to the e-mail: info@zlatogulden.cz or in person/by mail at the registered office of the company: Gulden s.r.o., Služeb 609/6, 108 00 Prague. A consumer claim will be settled no later than within 30 days.
7.3. Unclaimed Goods and Self-Help Sale: If the Buyer does not collect the goods from repair after the claim has been settled, or if they repeatedly fail to take over paid goods even after an additional request and setting of a substitute period (minimum 14 days), the Seller is entitled to charge the Buyer a storage fee of 50 CZK for each commenced day of delay. The Seller is further entitled to sell the item in a suitable manner on the Buyer's account (so-called self-help sale under Section 2126 of the Civil Code) after having previously notified the Buyer of the intended sale and given them a new reasonable period to take over the goods. The proceeds from the sale, after deducting the storage fee and sales costs, will be paid to the Buyer.
7.4. Withdrawal from the Contract by a Consumer within 14 days (Distance Contracts):
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7.4.1. Statutory exception for Investment Products: In accordance with the provisions of Section 1837, Letter b) of the Civil Code, the Consumer DOES NOT have the right to withdraw from the Purchase Contract without giving a reason within 14 days if it concerns the supply of goods whose price depends on fluctuations in the financial market independently of the entrepreneur's will. Investment Products (gold, silver, precious metals) fully fall into this category – once Price Fixation is performed, the order is binding for the Consumer and cannot be canceled or returned without reason.
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7.4.2. Fixed Price Products: For these products, the Consumer has the right to withdraw from a contract concluded at a distance (via the e-shop) within 14 days of receiving the goods without giving a reason (Section 1829, Paragraph 1 of the Civil Code). The withdrawal must be sent to the Seller within this period.
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7.4.3. In the event of a valid withdrawal under point 7.4.2, the Seller shall return the funds to the Consumer no later than 14 days from the delivery of the withdrawal, but not before the Consumer hands over the goods to the Seller or proves that they have sent the goods. The costs associated with returning the goods are borne fully by the Consumer.
8. BUYBACK GUARANTEE
8.1. The Seller provides its customers with a return buyback guarantee for Investment Products purchased from Gulden s.r.o. The automatic guarantee does not apply to products that are damaged or have a broken original packaging (for products where the packaging serves as a certificate), and the price may be reduced.
8.2. The buyback takes place on working days at the Prague 10 branch between 09:00 and 17:00 by prior telephone or e-mail agreement, or by correspondence.
8.3. In the case of a correspondence buyback, the shipment is opened and inspected under a camera system in order to protect the rights of both parties, to which the person interested in the buyback expresses their explicit consent by sending the goods.
8.4. The Seller strictly does not buy back: gold jewelry, scrap gold, dental gold, raw gold in uncertified form, or coins with a fineness lower than 900/1000.
9. PROTECTION OF PERSONAL DATA (GDPR)
9.1. The protection of the Buyer's personal data is governed by Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) and relevant national regulations. Detailed principles for processing personal data are set forth in a separate document "Privacy Policy" on the E-shop website.
9.2. The Seller may send the Buyer a customer satisfaction survey or a request to review their completed purchase to the Buyer’s email address for the purpose of measuring customer satisfaction and improving the quality of the services provided.
9.3. For the purposes of sending customer satisfaction surveys and evaluating customer feedback, the Seller may use third parties, in particular operators of review platforms, to whom the Seller may disclose the Buyer’s email address and information relating to the completed purchase to the extent necessary.
10. OUT-OF-COURT DISPUTE RESOLUTION
10.1. In the event of a dispute between the Seller and a Buyer-Consumer that cannot be resolved by mutual agreement, the Consumer has the right to submit a proposal for out-of-court settlement of a consumer dispute to the designated entity, which is:
Czech Trade Inspection Authority (ČOI)
Central Inspectorate – ADR Department, Štěpánská 44, 110 00 Prague 1
Web: www.coi.cz / adr.coi.cz
10.2. The Consumer can also use the online dispute resolution platform established by the European Commission at:
11. FINAL PROVISIONS
11.1. Legal relations between the Seller and the Buyer are governed by the legal order of the Czech Republic. If the Purchase Contract contains an international element, it is agreed that the governing law is Czech law (this does not affect the consumer's rights resulting from the mandatory norms of the country of their permanent residence).
11.2. Affiliate Program (Affilbox): If the purchase in the E-shop was made via a link from the affiliate program, the rights and obligations of the partners promoting the E-shop are governed by separate Terms and Conditions of the Affilbox Affiliate Program available on the web interface. These Terms and Conditions exclusively govern the relationship between the end Buyer and the Seller.
11.3. The Seller reserves the right to unilaterally change or amend the wording of these Terms and Conditions. The change is notified by publishing the new wording on the website www.zlatogulden.cz. The new wording takes effect on the 30th day after publication. The wording valid at the moment the order was submitted applies to already concluded Purchase Contracts and running orders.
11.4. These Terms and Conditions become valid and effective on May 21, 2026, and replace all previous wordings.
